Upgraded Sagenda Module for Advanced Email Customization
Media fragmentation requires a whole new level of client customization. Besides customized SMS notifications, Sagenda allows you to set up email reminders for your events. In the social media age, email is very much alive being used by 95% of consumers, including on mobile devices. All the more reasons for making it count in your marketing mix!
Email Marketing Is Not Dead
According to a McKinsey survey, 82% of consumers expect personalized and relevant experiences being frustrated by spam content. In this case, the recipients of emailed notifications know their sender, which means your email open rate will be high. Besides, clients who made bookings or appointments are extremely interested in getting notifications in order not to miss booked services.
Advanced Email Customization to Reduce No-Shows
Customized emails will not end up in junk folders. On the contrary, it enables you to control client communication. The more you customize your email, the higher your email open rate. All you need is creativity in reminding your clients the importance of not missing the bookings they made on your website. Don’t forget to provide useful, but short information! To be effective, you are now able to select multiple reminders sent a few hours or days ahead of bookings to reduce no-shows.
Cross-Channel Notifications: Email and SMS
Since this feature is already enabled for SMS notifications, it’s only logical for Sagenda to make it available for email, too. You may now strengthen your relationship marketing through personalized content via two different communications channels. In order to enable this module, log in to your Sagenda account and choose the plan that best fits your needs.
Sagenda’s advanced email customization is a feature sponsored by the city of Austin, Texas, to which we would like to extend our warmest thanks.